Make sure you specify relevant keywords that correspond the search terms and the business context. Keywords let the crawler know when to display your ad. The cost of the keyword you use is determined by the search volume.
Search Engine Ads
Over 75% online searches on the internet is through Google search engine followed by Bing. Both these search engines allow ads to be displayed on the top of their search results.
Google ads is an online ad platform, where the advertiser or the business owner can pay, and display the ads of his products, services and apps on the google search results to attract consumers and enhance sales.
This is a PPC (Pay per click) model search engine ad in which a user enters his search term in the search bar following which, the advertisements of products and services relevant to his search term are displayed. The advertiser is charged whenever a user clicks his ad.
Social Media Ads
Social media ads are the advertisements running on social networks (like Facebook) amidst a plethora of users. A product or service is advertised through frequently used social channels.
In social media ads, demographic information of people is considered to determine whom the ads should be displayed to. For instance, let’s say an overseas education company is running their ad. They choose their target audience as students, prospective migrants and on… This is how it works for any other promotions. Choosing the target audience right would inspire more leads and consumers.
Facebook is a social networking application with like two and a half billion active users from different parts of the world. It’s the best source to attract leads to your page. Facebook ads are one of the best paid social models where an advertiser pays to market on social networks.
Every attribute of the users can be used as a constraint to target the audience to advertise. Targeting people on Instagram ads is also viable through Facebook ads manager.
Now let’s discuss “Google ads or Facebook ads?”
Google ads vs. Facebook ads
Every online search begins with Google/Bing and placing your ads strategically related to keywords can genuine customers to your business online. With more than 70,000 search queries every day, google ads are one of the best ways for direct selling. Facebook is the house for 2.5 billion users which can also create a major lead source for any business. Whether it be lead generation or site engagement or more views on a video or brand awareness, Facebook is the right pick.
Both the platforms facilitate publishing ads on mobile and desktop versions to target the specific users based on user analytics. (Tip: Call to action button plays a vital role in the ad’s acknowledgement). Both are worth your investment!
At Bulldog Design, we expertise in optimizing your ad campaign strategies search engines as well as social media to meet the needs of your target audience. Don’t wait any longer to contact and confirm your appointment with our Solutions provider!